Objectives

i. Develop a strategic understanding of selling and marketing within financial institutions and their role in reaching corporate goals in a digital, AI-powered environment. ii. Equip participants to create and implement AI-enhanced account strategies. iii. Analyze and apply modern strategic selling approaches like relationship selling, consultative selling, and Key Account Management in the AI era. iv. Identify and evaluate key elements and participants in strategic selling. v. Understand AI's impact on buyer behavior and strategic decisions. vi. Apply coaching and leadership techniques to boost AI adoption in sales and marketing teams. vii. Engage in practical AI-supported strategic selling and marketing activities.

Target Group

Marketing Managers and Officers, Sales Managers, Direct Marketing Officers, Bank Officers/Managers, Loan Officers, Customer Service Managers/Officers, Key Account Managers, Compliance and Risk Management Officers and Corporate Relationship Managers/Officers.